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Home  Vendor Peace Brand
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| Name |
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Peace Brand |
| Distributed By |
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Chiap Heng Ch'ng (M) SDN.BHD |
| Address |
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140-150, Jalan Dr.Lim Chwee Leong,
10100 Penang |
| Tel |
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604-261 3888 |
| Fax |
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604-261 7272 |
| Website |
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www.peacebrand.oomph.com.my |
| Email |
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Chiap Heng Ch'ng (M) Sdn. Bhd (CHC) is a foodstuff importer and trading company which has been established for more than 50 years. The company started as a small shop trading in dried foodstuffs such as sea cucumber, sharks fin, mushroom and fish maw, and has grown to become a major player in the local market for processed and canned food. In 1982, CHC made a signification decision to shift its focus from trading dried food to canned foods.
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This decision was triggered by the vision of one man, Mr. Pee Chit Min, the managing director of CHC who foresaw an emerging trend among Malaysians for faster-paced lifestyles. He set out to make food preparation convenient and hassle free-essential during occasions such as Chinese New Year where families spend much time cooking sumptuous meals. By the 1980s thousands of families were serving Peace Brand premium quality desserts straight from the can to their guests.
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The company's bestselling products are its canned King Logan, King Lychee, Thai Tom Yam Paste and mushroom. Stringent quality control is applied it every single process in food manufacturing under the Peace Brand. Each ingredient used is carefully selected based on its good taste and quality. Emphasis is also given to quality control in the manufacturing, canning and packaging process.
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Product development is an important part of the company's policy. This includes updating and introducing new technology in all its production plants to ensure maximum capacity and make best use of its raw materials. The company's factories are interconnected by sophisticated on-line computer controlled production system that ensures maximum coordination and efficient responses to meet the growing demand from local and overseas markets.
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Peace Brand subjects in manufacturing process to continuous improvement to ensure the best quality products. The range of the Peace Brand products has been expanded in recent years to include canned vegetable, pickles and seafood, as well as a wide variety of bottles sauces and packed condiments.
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